From Jared Wilson:
When people come into our churches with no church background or, like so many, with a painful church background, they are typically on guard. Their teeth are clenched, their eyes are scanning, their breath is held — perhaps not physically, but in their psyche. They are taking much more in than just the musical style and the sermon’s listenability. Those things matter a lot, but they aren’t usually dealbreakers.
I remind myself and my church often that a message of grace may attract people, but a culture of grace will keep them.
The pastor’s preaching should tell of God’s gracious welcome in Christ. The Church’s culture should picture it.